The scenario presented below describes two choices, either one of which can be supported on the basis of the information given. Your essay should consider both choices and argue for one over the other, based on the two specified criteria and the facts provided. There is no "right" or "wrong" choice: a reasonable argument can be made for either.
BLZ Stores, an established men's clothing retailer with a chain of stores in a major metropolitan area, is selecting a plan for expansion. Using the facts below, write an essay in which you argue for one of the following plans over the other based on the following two criteria:
- The company wants to increase its profits.
- The company wants to ensure its long-term financial stability.
The "national plan" is to open a large number of men's clothing stores throughout the country over a short period of time. In doing this, the company would incur considerable debt. It would also have to greatly increase staff and develop national marketing and distribution capabilities. Many regional companies that adopted this strategy increased their profits dramatically. A greater number tried and failed, suffering severe financial consequences. BLZ is not well known outside its home area. Research indicates that the BLZ name is viewed positively by those who know it. National clothing chains can offer lower prices because of their greater buying power. BLZ currently faces increasingly heavy competition in its home region from such chains.
The "regional plan" is to increase the number and size of stores in the company's home region and upgrade their facilities, product quality, and service. This could be achieved for the most part with existing cash reserves. These upgrades would generally increase the prices that BLZ charges. In one trial store in which such changes were implemented, sales and profits have increased. The local population is growing. BLZ enjoys strong customer loyalty. Regional expansion could be accomplished primarily using BLZ's experienced and loyal staff and would allow continued reliance on known and trusted suppliers, contractors, and other business connections.