Associate Director of Graduate Program Enrollment

Additional Information

Typical duties and responsibilities consist of, but are not limited to, the following:

• Devising strategies for non-JD enrollment, including identifying and implementing initiatives designed to inform and attract prospective students and partner institutions;
• Publicizing our non-JD programs through both traditional and forward-thinking channels (e.g., view-books, the UC Law SF website, admissions fairs, digital marketing, etc.);
• Recruitment and counseling of, and cultivating relationships with, prospective students, and managing all prospective student inquiries;
• Managing digital marketing campaigns and other recruitment initiatives to achieve institutional enrollment goals, tracking campaign/initiative metrics, and recommending/implementing strategies for optimizing performance;
• Identifying and implementing strategic partnerships, in collaboration with the Dean of Enrollment Management, Global Programs, the MSL Program, and College Officers, including the Chancellor & Dean;
• Cultivating relationships with partner schools and institutions;
• Collaborating with the Communication Office to establish a comprehensive presence on key social media platforms;
• Updating and modernizing our admissions webpages to better reflect what prospective students seek and are drawn to based on campaign analytics and best practices, including developing foreign-language pages on the UC Law SF website;
• Fostering relationships with alumni and current students and strategically incorporating them into the recruitment process;
• Working with other departments on campus and faculty to efficiently and effectively recruit and onboard new students;
• Coordinating with consultants in the marketing process, and managing those relationships; and
• Compiling and presenting data on outcomes, recruitment initiative efficacy, quality indicators, etc. as requested.