Thank you for your interest in LSAC’s Legal Education Consulting Digital Marketing Services. LSAC has prepared the following form to understand your goals and objectives and learn how we can best reach your target audience(s). It will also allow us to understand your capabilities and supporting tactics. Please provide true, accurate, and complete responses to the best of your ability. Anything you don’t know or are unsure of, please leave it blank and we will follow up with you.If you have any questions, please contact us at LEC@LSAC.org. Contact Information Contact Information First Name Last Name Job Title Law School Name Email Primary Goals Select your top two goals. Increase website traffic Request for information (RFI) completions Increase applications General brand awareness New program awareness Highlight specialties/concentrations Please provide the name of the program: Degree Programs to Promote Degree Programs to Promote What types of degrees do you offer and want to market? Specialties and interests you want to highlight Target Audiences Help us understand who you want to target with the digital marketing. If you don’t know the answer, please leave it blank and we will follow up with you. Demographics Demographics Target Age Range Target Geographic Region(s) Target LSAT Score Range Target GPA Score Range Do you also want to also target those who have an LSAC account but have not yet taken an LSAT? Yes No Application Cycle Please respond to the questions about your application cycle below. If you don’t know the exact dates (as they may change slightly from year to year), please provide a best estimate. Application Cycle Dates and Published Deadline File Review Start Date Open House Date(s) Orientation Date(s) Other Key Date(s) Campaign Start Date (based on a one year run) Current/Concurrent Digital Marketing Efforts Please tell us if you are running any current digital marketing campaigns, or if you plan on running other paid media alongside any new campaign (e.g.- paid search, email). If you have digital marketing campaigns that are currently running, are you able to share recent reporting for reference? Paid Media Channels By default we will create a plan that can include tactics such as paid search, programmatic display (web banner ads), Meta (Facebook, Instagram), native (sponsored stories), and video placements. If there are any other tactics and/or channels you are interested in, please list them here (e.g., TikTok, Connected TV video such as Hulu). Otherwise, you can leave this blank. Other Information Do your school have staff that can create the copy and imagery for online advertising placements? Yes No What creative support do you foresee needing? Does your law school use Google Tag Manager? Yes No Unsure Does your law school use specific landing pages for advertisements, or will you use your existing information request forms? Yes No Unsure Please provide the web address(es) for potential landing pages and Request for Information forms. Leave this field blank
Thank you for your interest in LSAC’s Legal Education Consulting Digital Marketing Services. LSAC has prepared the following form to understand your goals and objectives and learn how we can best reach your target audience(s). It will also allow us to understand your capabilities and supporting tactics. Please provide true, accurate, and complete responses to the best of your ability. Anything you don’t know or are unsure of, please leave it blank and we will follow up with you.If you have any questions, please contact us at LEC@LSAC.org. Contact Information Contact Information First Name Last Name Job Title Law School Name Email Primary Goals Select your top two goals. Increase website traffic Request for information (RFI) completions Increase applications General brand awareness New program awareness Highlight specialties/concentrations Please provide the name of the program: Degree Programs to Promote Degree Programs to Promote What types of degrees do you offer and want to market? Specialties and interests you want to highlight Target Audiences Help us understand who you want to target with the digital marketing. If you don’t know the answer, please leave it blank and we will follow up with you. Demographics Demographics Target Age Range Target Geographic Region(s) Target LSAT Score Range Target GPA Score Range Do you also want to also target those who have an LSAC account but have not yet taken an LSAT? Yes No Application Cycle Please respond to the questions about your application cycle below. If you don’t know the exact dates (as they may change slightly from year to year), please provide a best estimate. Application Cycle Dates and Published Deadline File Review Start Date Open House Date(s) Orientation Date(s) Other Key Date(s) Campaign Start Date (based on a one year run) Current/Concurrent Digital Marketing Efforts Please tell us if you are running any current digital marketing campaigns, or if you plan on running other paid media alongside any new campaign (e.g.- paid search, email). If you have digital marketing campaigns that are currently running, are you able to share recent reporting for reference? Paid Media Channels By default we will create a plan that can include tactics such as paid search, programmatic display (web banner ads), Meta (Facebook, Instagram), native (sponsored stories), and video placements. If there are any other tactics and/or channels you are interested in, please list them here (e.g., TikTok, Connected TV video such as Hulu). Otherwise, you can leave this blank. Other Information Do your school have staff that can create the copy and imagery for online advertising placements? Yes No What creative support do you foresee needing? Does your law school use Google Tag Manager? Yes No Unsure Does your law school use specific landing pages for advertisements, or will you use your existing information request forms? Yes No Unsure Please provide the web address(es) for potential landing pages and Request for Information forms. Leave this field blank
