LSAC’s trademarks and copyrights (collectively, “Intellectual Property” or “IP”) are valuable assets. LSAC has valuable property rights in its Intellectual Property and improper use of the Intellectual Property could cause customer confusion and dilution of the value of the Intellectual Property. Due to the value of LSAC’s Intellectual Property, LSAC requires all third parties using and/or referring to its Intellectual Property to do so in a manner which will minimize consumer confusion and avoid any implication that there is a legal relationship between the third party and LSAC. Before using LSAC’s Intellectual Property, please refer to these Guidelines for Informational Use of LSAC’s Trademarks and Copyrights by Third Parties (the “Guidelines”) and send any requests for proposed use of LSAC’s Intellectual Property or compliance with these Guidelines to LSAC’s marketing and communications area at cballou@LSAC.org.
A list of LSAC’s Trademarks is available at Trademarks Owned by the Law School Admission Council, Inc. (“LSAC”) for your reference.
These Guidelines explain proper and improper uses of LSAC’s Intellectual Property and are applicable to the use of LSAC’s Intellectual Property in any medium, including, but not limited to, print, multimedia, and any other form of electronic or online materials.
At LSAC’s discretion, LSAC reserves the right to approve or deny any third party’s request to use LSAC’s Intellectual Property. If LSAC determines that any third party’s proposed use of the Intellectual Property may lead any person or entity to believe that LSAC is the source of the product or service, then LSAC will deny such third party’s application for use of the Intellectual Property. Any use of the Intellectual Property without LSAC’s prior written consent shall be deemed to be an infringement on LSAC’s rights to the Intellectual Property and constitute unfair competition in violation of federal and state laws.
Any reference to LSAC or to the IP must not suggest endorsement, sponsorship, or association with LSAC or any LSAC product or service.
Any use of IP in text or title may not portray LSAC or its products or services in a negative, false, or misleading light.
Proper separation must be maintained between you, your company, your products and services, brand name, domain name, and the IP.
The IP shall not be incorporated into your logo, company or brand name, product name, domain name, trademark, social media user name, website, or advertising keyword.
Use of any IP, LSAC’s logos, or stylized IP marks on your products, promotional material, or website is strictly prohibited.
PROPER Use of LSAC’s Trademarks
- Adjectives. You must use LSAC’s trademarks as adjectives. The purpose of a trademark is to identify the owner of a product or service. Consequently, any use of LSAC’s trademarks should be used as an adjective to modify a noun. The noun is the generic name of the product or service. As adjectives, trademarks may not be used in the plural or possessive form.
Correct Use: “LSAT exams”
Incorrect Use: “Improve Your LSATs” or “Review for the LSATs”
- Titles. If you use any of LSAC’s trademarks in the title of your product, service, or publication, you must compose the title in such a way to avoid the appearance that it originates from LSAC.
Suggested Titles: “Doe’s Guide to the LSAT Exam” or “Jane’s Top 100 Tips for the LSAT Exam”
- Trademark Symbol. You must properly identify LSAC’s trademarks by using the appropriate trademark symbol (®, ™, or sm) next to the trademark. View the full list of LSAC’s Trademarks.
- Attribution/Disclaimer. You must include the following disclaimer in a footnote to ensure proper attribution of LSAC ownership:
[Trademark® or Trademark™] is a trademark [registered/owned] by LSAC, which is not affiliated with, and does not endorse, this [product/site].
You are required to make the footnote clearly visible (e.g., appropriate type size, color, and placement) on all covers, packaging, advertisements, and websites, and in other media in accordance with the requirements set forth below:
- For print publications: The footnote/disclaimer should appear on the front cover, the back cover, and on the copyright page.
- On packaging, labels, advertisements, and promotional material: The footnote/disclaimer must appear on the same surface as the LSAC mark.
- For websites: The footnote/disclaimer must appear on the website home page and on all internal web pages that contain or otherwise include LSAC’s trademarks. The appropriate footnote/disclaimer must be placed at the bottom of each respective page on the website. NOTE: Merely stating trademark ownership credit and/or including the endorsement disclaimer in the “Terms and Conditions” or “Legal Notice” sections of a website does NOT satisfy these Guidelines.
IMPROPER Use of LSAC’s Trademarks
- Possessive or Plural Form. Do not use LSAC’s trademarks in the possessive or plural form (See the subsection titled “Adjectives” under the section of these Guidelines titled “Proper Use”).
- Combined Marks. Do not combine LSAC’s trademarks with any other trademark or design or use the trademarks in any manner that suggests or may suggest ownership by a third party (e.g., ACME’s CLEP Study Guide).
- Company, Product, Service, and Domain Names. Do not use or register, in whole or in part, any LSAC trademark, logo, or alteration thereof, as part of company name, company tagline or slogan, social media page, Internet domain name, website address, or metatag.
- Titles. Do not use LSAC’s trademarks in the main title of your product, service, or publication, without identifying the source or owner.
Incorrect Use: “LSAT Preparation and Practice App.”
Correct Use: “Smith’s App for the LSAT® Exam”
- Appearance. Do not overemphasize the LSAC trademark or use it more prominently than you use your own product/service name. In order to maintain a visual distinction between your product/service name and LSAC’s IP, the LSAC trademark must be smaller in font, size, and color compared to your product/service name.
- Variations or Abbreviations. You are strictly prohibited from removing, altering, modifying, distorting, or otherwise impacting any element of any LSAC trademark or brand feature, including using abbreviations of LSAC trademarks, in any way. For example, LSAT Writing™ should not be altered or displayed as “LSAT II.”
- Implied Affiliation. Do not use any LSAC trademark, logo, or symbol, or any potentially confusing variation thereof, in any manner that expresses or implies affiliation with, sponsorship, endorsement, partnership, or certification by LSAC. Third parties are also not permitted to use any LSAC trademark in such a way that implies a legal association or partnership between LSAC and the third-party entity.
- Slogans and Taglines. Do not use or imitate any LSAC slogan or tagline.
Fair Use of LSAC Trademarks
“Fair use” of an LSAC trademark is permitted without the express permission of LSAC when a third party solely refers to the LSAC product or service associated with the trademark. In such references, you must be truthful, must not disparage LSAC and/or any of its products and services, and must not mislead the public or imply that the products and/or services are endorsed by LSAC. Note: Any reproduction of any LSAC logo is strictly prohibited under fair use.
Any use of an LSAC trademark in association with a consumer product or service without express permission is not considered fair use. For example, any advertisement for an LSAT® tutoring company is not allowed under fair use.
LSAC strictly limits the use of its logos. Any use of any LSAC logo without LSAC’s prior written consent is expressly prohibited.
Submission of Samples
Before using any of LSAC’s Intellectual Property, third parties must submit samples of the proposed use to LSAC for LSAC’s review and approval. Any samples of proposed uses should be sent to cballou@LSAC.org.
- For Use in Print Materials: You are required to submit copies of the cover, spine, title page, and/or page of first prominent use.
- For Internet Uses: You are required to submit copies of the website home page and web page where the LSAC mark(s) is/are first prominently featured.
- For Use in Videos and Other Products: You are required to submit copies of labels, packaging, and advertisements.